Marketing Services
in Mumbai

Memorable Campaigns for Boring Industries - I AM Brand Consultants and Branding Agency in India


Respond to this Ad
Ad number:#326540970
Contact:Brian Pinto
City:Mumbai, Maharastra


Memorable Campaigns for ‘Boring’ Industries

Some industries, like fashion, cosmetics and cars, seem flashy, fun and vibrant. Others, like healthcare, insurance and security – not so much. No one really wants to talk about what the most popular Internet security software is, or what your car insurance premium is. But nonetheless, the less-engaging industries still need to make a splash on social media and in marketing campaigns.

This means that they need to get a little more creative, and even poke fun at themselves at times – like Radioshack did with its Super Bowl commercial, implying that they were stuck in the ‘80s.

Creating a strong brand identity is the goal of all marketers, and these “boring” industries proved it’s possible – no matter what product or service you offer. So what can you do to make a lasting impression in a lackluster industry?

Get people talking. It sounds simple, but going viral isn’t always the easiest. The key is to have a very specific angle – like comedy, nostalgia or music. By narrowing your focus, you can tell a more specific narrative and engage more people.

Create a mascot to identify with. Progressive did it with Flo. Geico did it with the Gecko. Creating a mascot to accompany your brand is a smart move for an industry that doesn’t have flashy products to speak for it.

Keep it simple. You don’t have a lot of time to appeal to a consumer – online, they can scroll right past you. In a video, if you don’t hook them within the first couple seconds, they’re moving on. Keep your marketing plan simple, concise and clear.

Here are a few examples of some of the best advertising from low-key industries:

Old Spice. Deodorant and body wash certainly aren’t the most exciting products to market. But Old Spice turned in a stellar marketing performance by enlisting former NFL player Isaiah Mustafa to be the Old Spice Guy – “the man your man could smell like.” The fast-paced, witty commercials went viral, won big-time awards and were a marketer’s dream campaign.

Dropbox. Cloud-storage – definitely not a Friday-night dinner conversation starter. But chances are, someone you know has had a conversation about Dropbox. They’ve had crazy growth, and now they have 4 million customers. How’d they do it? Word of mouth. That’s impressive for an online technology company. Its simple website and referral program is a smart marketing tool to get people talking.

By Michelle Smith

If you want to speak to our experts about the services we offer, get in touch!

Email us: / Call us: 020 7613 4114 / Tweet us: @i_am_group / Like us on Facebook / Follow us on LinkedIn


P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476



Brand Portfolio Management Services in India

Brand Portfolio Management India

Brand Architecture Services in India

Brand Strategy Consulting in India

Marketing Consulting Services India

Architecture and Design Company India

Brand Consultants India

Branding and Corporate Identity Services India

Brand Design Agency India

Brand Consulting Services in India

Brand Positioning Services in India

Brand Identity Design India

Branding Agency India

Workspace branding

Workspace design

Office branding

Office design


Visit Our Website-:

Classified Site-:

Respond to this Ad

Report this ad

Type of problem:

Your email (optional)

URL (optional)

Comment (optional)
© 2019, Inc. All rights reserved.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _