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Kingston – Books 15 – IMG_6909
Authors: Louis Engel and Brendan Boyd
Publisher: Bantam Books
What Investment Means To You
This is a book about how to make your money make more money for you by investing it.
It is not a book about how to make a million in the stock market. If there were any certain way to do that, all the brokers in the world, the men who are supposed to know more than most people about the market, would be millionaires. Needless to say, they’re not.
This is a book about investing. Specifically, it’s a book about investing in stocks and bonds, which is one way of putting your extra money to work so that in the long run it will earn a good return for you – either in the form of a regular income from dividends or in the form of a profit resulting from growth in value or a combination of both.
Most people, if they have anything left after paying all their bills, will think first of putting that extra money into a savings bank or into life insurance. Nobody could possibly quarrel with such a prudent course. These forms of saving are essential if people are going to protect themselves properlyainst the always unpredictable emergencies of life.
But today millions of people have come to regard securities – stocks and bonds in all their varied forms – as an equally good form of investment.
Of course, there’s a risk in buying stocks and bonds – and for most people it’s a far bigger risk than it needs to be, because they’ve never taken the time to study securities or find out how to invest in them wisely.
Foreword to the Original Edition
Introduction to the 7th Edition
A Note on the Gender of Pronouns
A Note on How to Read This Book
Contents by Chapter
1. What Investment Means to You
2. What you Should Know about Common Stocks
3. How and Why New Stock Is Sold
4. What You Should Know about Preferred Stocks
5. What You Should Know about Bonds and Investment Banking
6. How New Issues are Regulated
7. What You Should Know about Government and Municipal Bonds
8. How Stocks are Bought and Sold
9. What it Costs to Buy Stocks
10. How the Stock Exchange Works
11. How a Market is Made
12. How Large Blocks of Stocks Are Handled
13. How Small Orders Are handled
14. Monthly and Other Accumulation Plans
15. Other Exchanges – Here and in Canada
16. How the Over-the-Counter Market Works
17. Investing – or What’s a Broker For
18. How Do You Do Business with a Broker
19. How You Open and Account
20. What it Means to Speculate
21. How You Buy Stocks on Margin
22. What It Means to Sell Short
23. Options – Plain and Fancy
24. How to Tell What the Market is Doing
25. How to Read the Financial News
26. Financial Advice – at a Price
27. How Your Broker Can Help You
28. Can You “Beat the Market”?
29. Should You Buy a Mutual Fund
30. Why You Should Invest – If You Can
31. How Good Are Common Stocks?
32. How You Should Invest - If You Can
33. When Is the Time to Sell?
34. The Folklore of the Market
35. Who Owns Stock?
36. Stock Screens
37. The New Investment Areas
38. Further Reading
Paperback 331 pages ISBN: 0-553-26977-1