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Kingston - Books 15 -IMG_6646
Author: Edward W. Wertz
Publisher: Contemporary Books
Sales Letters: A Science and an Art
Other considerations for writers
Sample Poor Letter
Sample Good Letter
Contents by Chapter
1. Direct-Sell Letters
2. Letters to Arrange Sales Appointments
3. Follow-Up Letters
4. Letters to Customers
5. Customer Service Letters
6. Goodwill Letters
7. Letters to Salespeople
8. Letters to Sell Yourself
9. Serial Letters
10. Novelty Letters
11. Additional Tips
The value of sales letters as a powerful marketing tool cannot be overstated. Sales letters work. They answer customer questions, pique the prospect's interest, turn inquiries into orders, and, most of all, sell. And when they sell, they sell irresistibly and efficiently. Sales letters may, in fact, be the most effective medium available to many advertisers because of four very special qualities.
First, sales letters are personal.
Second, sales letters are not intimidating.
Third, when the prospect opens a sales letter it holds his or her complete attention for a few seconds.
Fourth, and possibly the most important, sales letters can reach the prime prospect population to which the product or service can be sold.
Because of these four qualities, well written sales letters consistently produce better results than most alternative media. If you use sales letters already, this book will help you increase their effectiveness. And if you have not yet tried sales letters, you will quickly learn their special power.
Paperback 163 pages ISBN: 0-8092-4684-8