condition: excellent

How Little Things Can Make a Big Difference

Local pick-up preferred, but will ship at the buyer’s expense

Kingston – Books 11 – IMG_1318

Author: Malcom Gladwell

Publisher: Little, Brown

Contents by Chapter

Note: Some passages in the book are Hi-Lited with a yellow marker.

Introduction

1. The Three Rules of Epidemics
2. The Law of the Few: Connectors, Mavens, and Salesmen
3. The Stickiness Factor: Sesame Street, Blue’s Clues, and the Educational Virus
4. The Power of Context: (Part 1): Bernie Goetz and the Rise and Fall of New York City Crime
5. The Power of Context: (Part 2): The Magic Number One Hundred and Fifty
6. Case Study: Rumors, Sneakers and the Power of Translation
7. Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette
8. Conclusion: Focus, Test, and Believe

Endnotes
Acknowledgements
Index

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

Hardcover with Jacket 279 pages ISBN: 0316-31696-2