Does Marketing Swag Really Work?
Marketing Swag using Custom Logo Ribbon to Promote Your Business
Is it worth having marketing giveaway items? The short answer is “yes”. But, why?
Marketing researchers have found that 89% of people who have received a promotional item in the last 24 months can actually remember the name of the company associated with it. So, whether it is a pen, a lanyard, or even a mug with your company’s logo and name, this can be one of your best (and longest lasting) marketing campaigns.
Customers don’t want to feel like they are being “sold”, so having a promotional giveaway with your branding on it, does not come across as pushing a sale. In fact, research has found that 83% of customers actually like receiving a promotional product with an advertising message. The key is it is something free for them and the marketing message is just an added bonus, without the glaring expectation of making a purchase.
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