Gift cards are supposed to make gift-giving simpler, reducing the need to worry about the recipient’s tastes or which specific items he or she might already have. But not all gift cards are created equal, which might help explain why billions of dollars in gift-card value has gone unused in recent years, despite gift cards being the most popular type of present for the people.

In the interest of helping you find the best gift cards for any occasion – whether a birthday, holiday, graduation, etc.

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