A number of automobile brands, fashion and lifestyle brands, food and beverage brands, and electronics brands among others, have found unique ways to expand their market share by creatively incorporating their products in music videos through sponsorship deals and partnerships with bands and artists. Major companies have realized the important role musicians play in influencing the consumer-driven market. With clever titles, lyrics, and music videos, bands and artists have become the new brand influencers of our generation. Indeed, brands and bands are a prolific combination.